How to Buy 24K Gold Coins Cheaper Than Market Price in India

Investing in gold has always been a preferred choice for Indians, especially during auspicious occasions like Akshaya Tritiya and Dhanteras. However, with the rising gold prices, it’s essential to find ways to purchase gold coins at rates lower than the market price. This guide provides a step-by-step approach to buying 24K gold coins cheaper than the prevailing market rates in India.

Discover the ultimate guide to buying 24Kt gold coins at discounted prices online in India. Learn how to save 20–30% using credit card hacks, vouchers, and festive deals from top platforms like Amazon, Swiggy, and BigBasket.

How to Buy 24Kt Gold Coins Cheaper Than Market Price in India

🪙✨ Looking to buy 24Kt BIS-hallmarked gold coins online at prices lower than the market? Whether you’re stacking gold for your child’s future, a wedding, or milestone gifting — this guide will help you save 20–30% effectively.

Why Invest in 24K Gold Coins?

• Purity: 24K gold is the purest form of gold, making it a valuable investment.

• Liquidity: Gold coins are easy to sell or convert into jewelry.

• Cultural Significance: Gold holds immense cultural value in India, especially during festivals and weddings.

Strategies to Buy Gold Coins Below Market Price

1. Leverage Festive Sales
   During festivals like Akshaya Tritiya, Dhanteras, and Diwali, many platforms offer discounts on gold coins. For instance, in 2024, despite record-high prices, Indian buyers continued to purchase gold during Dhanteras and Diwali, hoping for promising returns amid a cooling stock market .

2. Utilize Credit Card Offers
   Certain credit cards provide cashback or reward points on gold purchases. For example:

   • HDFC Regalia Gold Credit Card: Offers a reward rate of 1.73% for gold purchases, along with other travel and lifestyle benefits .

   • Tata Neu Infinity Card: Provides flat 5% back as Neu coins when purchasing from Tanishq .

1. Voucher Hacks
   Purchase gift cards at discounted rates and use them to buy gold coins. Platforms like Amazon and Flipkart often offer discounts on gift cards, which can then be used for gold purchases.

2. Buy from E-commerce Platforms
   Websites like AJIO, Myntra, Amazon, and Flipkart offer gold coins from reputed brands. For instance, Mia by Tanishq gold coins are available on Myntra, and applying coupons like BLINKDEAL can provide additional discounts.

3. Participate in Gold Savings Schemes
   Brands like MMTC-PAMP offer gold savings schemes where you can accumulate gold over time, often with benefits like reduced making charges.

We’ve personally used these 5 proven hacks since 2020 to buy gold coins cheaper than showroom rates, without compromising on purity.

📌 Why We Started Stacking Gold Coins

Gold is emotional. In Indian households, it’s a symbol of wealth, security, and tradition. We began stacking gold coins in 2020 with one goal: convert them into jewellery for our child’s wedding — not for resale.

But here’s the twist: we refused to pay MRP.

Instead, we built a system using:

• ✅ Festive discounts

• ✅ E-commerce hacks

• ✅ Credit card rewards

• ✅ Discounted gift cards

📖 Our 5-Part Gold Buying Playbook

Here’s our foolproof system to buy gold coins online at cheaper-than-market rates:

1. 📍 Where to Buy Gold Coins Online in India

Top Online Platforms Offering 24Kt BIS Gold Coins:

• Amazon

• Myntra

• Flipkart

• Swiggy

• BigBasket

• AJIO

Trusted Gold Brands:

• Kalyan Jewellers

• Malabar Gold

• Tanishq (Mia by Tanishq)

• Joyalukkas

• WHP Jewellers

• BRPL

• Mellora

• Euphoria

🛒 Pro Tip: Always ensure the gold coin is 24Kt BIS-hallmarked and comes with proper packaging and invoice.

2. 🛒 How to Buy Gold Coins at a Discount

Here’s the exact step-by-step gold stacking strategy we use:

Step 1: Scan platforms for festive gold deals
Step 2: Use e-commerce promo codes
Step 3: Apply voucher-based savings
Step 4: Use high-reward credit cards
Step 5: Stack with brand schemes for jewellery conversion.

3. 💳 Best Credit Cards for Gold Coin Cashback & Rewards

Top Reward Cards for Gold Purchase:

• HDFC Infinia (5X via SmartBuy)

• ICICI iShop (12–18% on Myntra/AJIO vouchers)

• Axis Magnus Burgundy (Up to 24% via AEP/ACCOR)

• SBI Cashback Card (5% + via Magicpin vouchers)

• HDFC Swiggy Credit Card (10% cashback up to ₹1,500/month)

• ICICI Times Black (multi-platform rewards)

🔥 Real Deal Example – Live as of May 2025

• Product: Mia by Tanishq Gold Coin

• Platform: Myntra

• MRP: ₹21,272

• Coupon Code: BLINKDEAL (6% OFF) → ₹1,277 OFF

• Buy Link: Click here

💡 Total Savings: Stack this with ICICI voucher & credit card for 15–20%+ returns.

🛍 Buying from Swiggy & BigBasket – Secret Hack

Swiggy:

• Buy 24Kt 1g coin from Kalyan Jewellers

• Use ICICI iShop or HDFC Gyftr to purchase Swiggy Gift Cards

• Stack with Swiggy HDFC Credit Card Cashback (10%)

BigBasket:

• Purchase 24Kt coin from Tanishq

• Use Amazon vouchers (for HDFC capping workaround)

• Pay via Tata Neu App for additional rewards

💰 >30% Savings Using Jewellery Savings Schemes

Gold jewellery involves making charges (up to 18%). You can eliminate most of this by enrolling in jewellery accumulation plans offered by brands like Malabar, Kalyan, and Tanishq.

🔑 Use Amazon Pay Wallet for recurring monthly payments.

Scheme Options:

• Weight Accumulation: Save ~14% on making charges

• Value Accumulation: Save ~18% on charges

🎯 Combine this with Amazon Pay gift cards at 3.5% discount = 30–33% effective savings.

📦 Delivery & Packaging

Most platforms offer triple-layered secure packaging:

• Tamper-proof seal

• Original brand box

• External courier box

📦 Example: Euphoria sends coins in an envelope with full invoice.

🧠 When Should You Buy Gold Coins?

✅ YES – If:

• You plan to convert to jewellery later

• You’re buying for weddings, milestone gifts

• You want to lock-in gold prices

❌ NO – If:

• You plan to resell for cash

• You expect instant liquidity at full price

When to Buy?

• Plan for Future Use: Buy gold coins if you intend to convert them into jewelry later, especially for weddings or milestone gifts.

• Avoid Immediate Resale: Don’t expect to sell back for full cash value immediately.

• Choose BIS Hallmarked Coins: Always opt for 24K BIS hallmarked coins to ensure purity.

📕 Bookmark This Guide & Share

Let your gold be more than emotional — let it be smart, strategic, and secure. Share this with a friend or family member planning to buy jewellery soon.

📎 Bonus Tip:

Follow The New Fuel Data – Health & Wealth Talks for more live gold offers, financial hacks, and deal alerts every day.

💬 Stack Smart, Not Just Sentimental

Gold isn’t just an emotional asset anymore. With the right strategy, you can turn it into a high-utility financial move for weddings, anniversaries, and future needs.

👉 Have questions? Drop a comment or share your best gold hack below! For more such offers and deals, follow The New Fuel Data.