IIM Mumbai Digital Marketing & Analytics Program: Apply Now

Join IIM Mumbai’s 6-month Online Digital Marketing & Analytics program. Master SEO, Google Ads, AI tools, and data analytics. Register for the Jan 25 qualifier test for just ₹99.

IIM Mumbai Digital Marketing & Analytics Certificate Program

The digital landscape is evolving at an unprecedented pace, with traditional marketing strategies rapidly giving way to data-driven, AI-integrated approaches. Recognizing this shift, the Indian Institute of Management (IIM) Mumbai has announced its prestigious Certificate Programme in Digital Marketing & Analytics. This 6-month online initiative, implemented in collaboration with Masai School and the National Skill Development Corporation (NSDC), is designed to bridge the skill gap for aspiring marketers, professionals, and entrepreneurs across India.

With the next Qualifier Test scheduled for January 25, 2026, this is a critical window for individuals looking to gain an elite IIM credential without pausing their current academic or professional commitments.

Program Overview and Core Philosophy

The IIM Mumbai Digital Marketing program stands out by blending core marketing principles with cutting-edge technical analytics. While many courses focus solely on “how to post” on social media, this curriculum dives deep into the “why” behind consumer behavior and the “how” of optimizing ROI through advanced data tools.

Key Program Highlights:

• Duration: 6 Months

• Learning Mode: 100% Online (Live classes 3 hours/week)

• Class Schedule: Saturdays, 5:00 PM to 8:00 PM

• Eligibility: Undergraduate students (pursuing) and above

• Certification: Official Executive Alumni status and Certificate from IIM Mumbai

Comprehensive Curriculum: From Fundamentals to AI

The syllabus is meticulously structured into trimesters, ensuring a logical progression from foundational concepts to complex marketing automation.

1. Marketing Fundamentals & Content Strategy

Before touching digital tools, students master the 4Ps of Marketing (Product, Price, Place, Promotion) and STP (Segmentation, Targeting, and Positioning). The program then introduces AI Tools for Content Creation, teaching participants how to use generative AI for copywriting, video ideation, and SEO-friendly content development.

2. Performance Marketing: Search & Social

The core of the program focuses on high-intent platforms. You will learn to manage:

• Google Ads (SEM): Search, Display, and Video campaigns.

• Meta Ads: Instagram and Facebook advertising strategies.

• SEO (Search Engine Optimization): Mastering technical, on-page, and off-page SEO to drive organic traffic.

• Influencer Marketing: Learning the mechanics of community engagement and virtual influencers.

3. Data Analytics & Marketing Automation

What sets this IIM Mumbai program apart is the heavy emphasis on analytics. Students gain hands-on proficiency in:

• Google Analytics (GA4): Tracking user journeys and conversion funnels.

• Visualization Tools: Utilizing Tableau and Power BI to create marketing dashboards.

• Marketing Automation: Implementing tools to streamline email marketing and programmatic advertising.

The Admission Process: Your Entry via the Qualifier Test

Entry into this elite program is democratized through a Qualifier Test, ensuring that candidates possess the basic aptitude required for the rigorous curriculum.

Qualifier Test Details:

• Date: January 25, 2026

• Registration Fee: ₹99 (non-refundable)

• Duration: 60 Minutes

• Platform: Must be taken on a desktop or laptop via supported browsers (Chrome, Safari, Edge).

Topics Covered in the Test:

1. Verbal Ability: Reading comprehension and grammar.

2. Logical Reasoning: Analytical thinking and pattern recognition.

3. Quantitative Aptitude: Basic mathematics and data interpretation.

4. Basic Marketing Terminology: Familiarity with common business concepts.

Upon passing the test, candidates undergo a counseling session to finalize their enrollment.

Fee Structure and Investment

The program is designed to be accessible through multiple payment avenues, including upfront discounts and manageable EMI options provided by NBFC partners.

Payment Component	Upfront Option	EMI Option
Qualifier Test Fee	₹99	₹99
Secure Seat Fee	₹4,000	₹4,000
Program Fee	₹76,000	₹14,187 x 6 months
Total Investment	₹80,000	₹89,122

Note: Program fees are non-refundable once the course commences.

Why Choose IIM Mumbai for Digital Marketing?

1. The “IIM” Brand Advantage:

Holding a certificate from a top-tier Indian Institute of Management acts as a powerful “career signal.” It tells recruiters that you have been trained by the best in the country.

2. Practical, Hands-on Experience:

Unlike theoretical courses, this program includes a Capstone Project. You won’t just learn about campaigns; you will plan, design, and execute them using live/simulated environments.

3. Networking & Community:

Participants join a diverse cohort of peers, ranging from fresh graduates to senior professionals. This provides a rich environment for networking and collaborative learning.

4. Career Support by Masai School:

As the implementation partner, Masai School provides additional placement preparation, including resume building, mock interviews, and access to a broad network of hiring partners for those who meet the attendance and performance criteria.

Final Call to Action: How to Apply

The deadline for the upcoming intake is fast approaching. If you are an undergraduate student or a working professional looking to future-proof your career with AI and analytics, follow the steps below:

1. Visit the Application Portal: IIM Mumbai Digital Marketing Application

2. Register for the Qualifier Test: Pay the ₹99 fee and choose your preferred slot for January 25, 2026.

3. Prepare with Mock Tests: Once registered, you will unlock free practice materials to help you clear the 60-minute entrance exam.

4. Lock Your Seat: Post-selection, pay the secure seat fee of ₹4,000 to confirm your place in the 2026 cohort.

Digital marketing is no longer just a “skill”—it is a necessity for every business function in the modern era. Secure your spot in IIM Mumbai’s 2026 cohort and transform from a marketing enthusiast into a data-driven growth leader.

Important Reminders:

• Ensure your laptop/desktop is updated with the latest browser versions for the test.

• The test can only be taken once; ensure you have a stable internet connection during your allotted slot.